Promote yourself on Crucial Diva Live and Blaze Interactive Magazine
Home Invites Members Groups Events Videos News Photos Blogs Polls Forums Chat
Home > Career Content > Post Content

Interview: Ad Mogul Kevin Roberts Talks About Exploring Colombia, Lovemarks & The Coming Death of Agencies (8306 hits)


Author: Loren Moss

Finance Colombia’s Executive Editor Loren Moss was fortunate enough to sit down with Kevin Roberts when he was in Colombia for the WOBI World Leadership Forum last month. Kevin is the former chairman of global advertising agency Saatchi & Saatchi where he invented the Lovemarks marketing concept, intended to evolve beyond the traditional concept of branding. Kevin now runs Red Rose Consulting where he offers counsel and coaching on leadership, marketing & creative thinking.

Roberts shares some provocative thoughts on the death of traditional media and the rise of new media; and how that goes hand-in-hand with the death of traditional advertising agencies and the rise of the new creative.

Finance Colombia: Welcome to Colombia, welcome to Medellin. Is this your first time here?

Kevin Roberts: It’s my second time in Colombia, first time here (in Medellín).

Finance Colombia: Great, tell me about your first time, where did you go?

Kevin Roberts: Bogota

I want to spend more time here because I think this city, Medellin seems on the move.

Finance Colombia: It’s like a whole different country, from one city to another isn’t it? You were in Cartagena yesterday, right?

Kevin Roberts: Cartagena, of course. I never left the whole town for 4 days, I stayed, I drank in every sight and sound, I ate everything, and saw some great places, met some great people, I found this great little place called the Casa San Agustin, (see map below) terrific. I would bike out every day. And I liked it. Bogota, when I went there, a few years ago, it was very different, I think, I’m coming back in January, but I want to spend more time here because I think this city, Medellin seems on the move.

Continue reading: Continue: https://www.financecolombia.com/interview-...
Posted By: Cheer Leader
Tuesday, January 7th 2020 at 12:20PM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...
Email:
Password:

 
Forward This Career Article Entry!
Career Content Home

(Advertise Here)
Latest Member Activity
rodney riley just edited his profile. 02:40AM
edc creations just posted a blog entitled 'sneak peek: passing love by jacqueline e. luckett '. 05:56AM
lila robinson just edited her profile. 12:20AM
rodney riley just posted a blog entitled 'the woman i want'. 01:51AM
rodney riley just posted a blog entitled 'a problem exists'. 01:41AM
rodney riley just became a new member. 01:19AM
jimmy murphy just became friends with emmanuel brown. 05:54AM
emmanuel brown just became friends with jimmy murphy. 05:54AM
edc creations just posted a blog entitled 'self published? are you really an author?'. 06:11PM
edc creations just posted a blog entitled 'a wealthy appetite by deborah owens'. 06:35PM
edc creations just posted a blog entitled 'book intro: a woman scorned by ericka williams'. 07:01AM
edc creations just posted a blog entitled 'diary of a stalker by electa rome parks'. 08:58AM
>> more | invite friends